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Grim but real player stats: 85 percent of social gamers do not return after the first day playing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

playnomics bigOnline games, such as social games played on Facebook, can generate rich statistics that make developers very happy. Or it can make them cry.

playnomics smallConsider the fact that 85 percent of all new U.S. players do not return to a social game after the first day of playing it. That’s one of the findings of the Playnomics Q3 2012 Player Engagement study. Playnomics has built its PlayRM customer relationship management platform to give game developers and publishers a real analytics dashboard so that they can manage relationships with customers the way that big enterprises do.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.