GREE chief operating officer Andrew Sheppard, in conversation with Playmatics CEO Margaret Wallace [right], gives a history of game industry retail over the years. Categories Posted inin Business Gree’s Andrew Sheppard: ‘The notion of “customer” has changed’ in the international age Posted byby GamesBeat May 7, 2015 Updated June 18, 2025 2 min Share this article twitter facebook linkedin bluesky Click here for all of our GamesBeat Summit coverage. UPDATE (11:03pm pacific time): Included mention of moderator and speaker Margaret Wallace to text body and photo caption. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.