Steam competitor Green Man Gaming launches its own publishing arm, Green Man Loaded

A new game publisher has arrived on the PC scene, backed by a powerful sales network second only to Steam.

Green Man Gaming, the second largest digital game retailer worldwide, announced its own PC publishing arm today, Green Man Loaded. The London-based company already works with over 360 publishers and studios and has more than 5,500 listings in its catalog, and its latest venture promises developers a new route to market for their games, backed by financial, marketing, and sales support. It’s another forward-thinking move for a company looking to expand its role in a PC gaming scene otherwise dominated by Valve’s Steam network.