Green Man Gaming’s new program simplifies the publishing process

This article is made possible by Intel’s GameDev BOOST program — dedicated to helping indie game developers everywhere achieve their dreams

Green Man Gaming isn’t the most straightforward name for an online retailer. But it has some sentimental value for cofounders Paul Sulyok and Lee Packham, who first talked about starting the company while at a London pub called The Green Man. They borrowed the name, created a mascot (an alien life form known as Alf), and launched GMG in 2010.