Green Man Gaming carves out a $40 million niche in Steam’s shadow (updated)

Companies survive — and thrive — as they compete with Steam, the largest online store for downloadable PC video games in the world. Green Man Gaming is one of them. This shows that while one company dominates the market — in this case, Valve with its massive operation and community — others can find a niche. In this case, the U.K.-based company has carved out a space that brought in $40.37 million (£29.5 million) in 2015 (compared to $684,000 [£500,000] after its first year in 2009).

And it has carved out this niche by doing things Steam doesn’t: Rewards for community members and publishing partnerships, selling console and PC gaming, and putting products not just in front of its community but also in the hands of 2,000 affiliated streamers.