Grand Theft Auto VI in 2023? Take-Two SEC filing hints at release date (correction)

Correction: Take-Two clarified to GamesBeat that this marketing-obligation metric refers only to its contracts with third parties. It does not reflect its marketing budget for internal studios like Rockstar Games. That means this does not indicate a timeline for Grand Theft Auto VI. I apologize for this misleading error. 

Take-Two expects to spend $89 million on marketing during the 12-month period ending March 31, 2024. That is more than twice the marketing budget for any other fiscal year over the next half-decade, according to the company’s recent 10-K SEC filing. Why is Take-Two planning to spend that much more on marketing in fiscal 2024? One of the most likely explanations is that is when the publisher expects to release Grand Theft Auto VI, according to analyst Jeff Cohen of investment firm Stephens.