Gordon Ramsay joins Kim Kardashian in Glu Mobile’s gaming stable

Combining celebrities with existing mobile games has worked for Kim Kardashian and Arnold Schwarzenegger. Now, TV chef Gordon Ramsay is getting in on the action.

Publisher Glu Mobile is working on a new game with Ramsay, according to chef’s tweets. PlayFirst, a studio that Glu acquired in May 2014, will handle development on the project under the guidance of Doom designer Tom Hall. PlayFirst is responsible for the popular Diner Dash games, and the studio will combine Ramsay’s likeness and personality with the gameplay of Diner Dash and Cooking Dash. This is a continuing strategy for Glu, which has generated a serious amount of revenue from Kim Kardashian: Hollywood on iOS and Android. The company now also works with Katy Perry, and this has helped it establish itself as one of the bigger players in the $30 billion mobile-gaming market, and it’s planning to use Ramsay’s appeal to keep that going.