Google's YouTube and search data show that attending E3 virtually is more popular than ever

More than 70,000 people are likely to attend the Electronic Entertainment Expo video game tradeshow coming up the week of June 8 in Los Angeles. But the virtual attendance of fans watching over the Internet is much higher, and it is becoming more impressive, based on data analyzed by Google and its YouTube video division.

This means it’s important for video game brands to deliver the entertainment and information that the virtual attendees want. The data verifies what everybody intuitively knows about marketing games and consoles during the industry’s biggest tradeshow: You have to fight for the eyeballs that are looking for the information at exactly the right time.