Google updates its Play Games analytics tools for developers

Virtually no successful mobile developer releases a game without integrating tools that enable it to get data on how it is performing with players, and now Google is building on the analytics options it introduced to its partners back in March.

“Google is already by far the leader in the app analytics space, with over 90 percent share on Android,” says VB principal analyst John Koetsier. “But games publishers are the most sophisticated customers in the world, and they need more.”