Google Play launches a global age-based app rating system based on local standards

Google is announcing that it is adopting a global age-based system for rating apps in its Google Play store. The system is automated so that developers can answer questionnaires and get a recommended rating quickly that covers advice for parents about how old kids have to be to play the game or app.

The system also has safeguards to deal with incorrect ratings, and it will have oversight from Google Play and ratings agencies around the world. One of the smart things about it is that it can develop automated ratings for a game or app based on the local customs of various regions with ratings systems. It’s all about having developers better label their apps for the right audience, Google said.