Google launches Change the Game diversity initiative for women in mobile games

Google is launching its Change the Game program, a diversity initiative for starting a dialogue about women who play and make mobile games. It also partnered with market researcher Newzoo on a study about people’s behaviors when they play games on their phones.

Change the Game will focus on women who are playing mobile games as well as to jumpstart more careers for them in the game industry. To the former point, it has released a trailer that it’s calling an “anthem video” to showcase the diverse range of women who play games. Google Play is also spotlighting a collection of games starring women protagonists, such as State of Play Games and Noodlecake Studios’s Lumino City and Camouflaj’s République.