Jam City is SGN's new name.
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Good grief! SGN changes its name to Jam City and acquires game rights for Peanuts

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

SGN Games has changed its name to Jam City, and to celebrate its new direction, the Los Angeles company has acquired the rights to make games based on the Peanuts franchise. The rebranding is the second one for the maker of Cookie Jam, which Chris DeWolfe (founder of the early social network MySpace) first launched as Mindjolt.

Josh Yguado, chief operating officer and president of Jam City, said in an interview with GamesBeat that the new name and the thinking that goes with it will help the company reach its next level of growth. Jam City recently acquired mobile game studio TinyCo, and it now has more than 500 employees and games that include Cookie Jam, Panda Pop, Family Guy: The Quest for Stuff, and Marvel Avengers Academy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.