Global ad spend in Q2
Categories

Global mobile ad spending grows 48% in Q2 over Q1, with emerging markets dominating

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Global mobile ad spending is growing rapidly around the world thanks to rapid mobile traffic growth in Asia and the Middle East. A new report shows that China and other emerging regions of the world are becoming major influencers of the global app economy.

AppFlood, a global mobile real-time bidding mobile ad network, reported that global mobile ad spending grew 48 percent from the first quarter to the second quarter. The Middle East accounted for 28 percent of global mobile traffic, while Asia made up 25 percent of the market that is measured by AppFlood, a division of PapayaMobile.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.