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GG Group combines digital media, celebrities, esports, and gaming culture

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Gaming has become the center of the entertainment universe, but it doesn’t necessarily have home-grown media companies that reflect that. That’s why some early esports entrepreneurs have returned to the startup life to form GG Group.

The Toronto entity is a holding company that will own a variety of media entities, such as esports teams, celebrity gaming influencers, content production, fashion, and other digital media businesses.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.