Singer Taylor Swift mean-mugging on Gfycat.
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Gfycat applies AI to the challenge of personalized animated GIFs

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Has artificial intelligence ever been put to a more silly human endeavor? Gfycat said it is launching Gfycat AI to apply machine learning to improve animated GIFs (the silly moving images associated with Internet memes in the graphics interchange format, or GIF) with features like better face recognition and video game character identification.

Gfycat AI has three distinct machine learning projects: Maru, Felix, and Angora. They’re all named after cats, which are an Internet obsession.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.