Genies, the AI avatar technology company, is collaborating with MLB Players, the business arm of the Major League Baseball Players Association (MLBPA).
Through this relationship, the parties will create AI characters of the game’s biggest stars and bring them to life through interactive companion experiences, allowing fans to build unique connections with their favorite athletes like never before.
Built to celebrate baseball’s legacy while pioneering the future of fan engagement, this collaboration represents a paradigm shift in how athlete IP is activated in the digital space. As fans seek deeper connections with athletes beyond game-day experiences, AI-powered interactive companions provide new avenues for engagement that extend throughout the year and across multiple digital touchpoints, transforming passive viewing into active digital interactions.
Genies will leverage its proprietary technology to auto-generate interactive, personality-driven avatars. This approach transforms passive fan experiences into active connections where fans can engage with AI versions of players across digital platforms.
“This collaboration marks a transformative moment in how fans will experience and connect with Major League Baseball players,” said Akash Nigam, CEO at Genies, in a statement. “Our technology uniquely positions us to bring a wide variety of IP to life as interactive, embodied personas at a scale that has never been possible before. We’re creating opportunities for millions of fans to build connections with the athletes they admire, transcending the limitations of traditional media and static content.”
“Today’s players are powerful drivers of culture, with a global fanbase that continues to grow,” said MLB Players president Evan Kaplan, in a statement. “This initiative is a key part of our broader strategy to connect with fans worldwide through innovative digital experiences that honor player authenticity while creating new opportunities for engagement. We’re excited to collaborate with Genies on this groundbreaking partnership that will allow fans to interact with their favorite players in entirely new ways.”