Genies is moving into game experiences with its new game studio hire.
Genies is moving into game experiences with its new game studio hire.
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Genies nabs former Netflix Games creative director to run games

Genies, a maker of social avatars, has hired former Netflix Games creative director Andrew Chambers the head of its games studio.

Genies has been building and releasing a suite of tools, such as its unique avatar and interoperable frameworks, to enable anyone to create their own avatar experiences and platforms. With over 25 years of experience helping to shape the gaming industry, Chambers will help deploy an already created immersive, gamified, and interoperable digital identity layer for the internet.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.