Genies launched its creator and partner network.
Genies launched its creator and partner network.
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Genies launches creator and partner network for avatar IP innovation

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Genies has introduced the Genies Creator & Partner Network to enable brands and others to develop and commercialize digital avatars.

The network consists of Genies’ roster of celebrity creators — famous people who create an avatar of themselves as digital personae — along with a growing rolodex of innovative tech, brand and agency partners who can now enable ways for talent to activate their Genies and expand their avatar intellectual property. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.