Gen.G's League of Legends team for Korea.
Gen.G's League of Legends team for Korea.
Categories

Gen.G bets on South Korea’s League of Legends esports franchises

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Riot Games recently announced that it would set up team franchises in South Korea, and esports organization Gen.G said it is putting its hat in the ring with an application to get one of the franchises. The franchises are expected to be expensive, but it isn’t clear how much yet. The League of Legends Championship Korea (LCK) has announced plans to franchise for the 2021 competitive season.

It’s the last of the four major global regions of League of Legends to move to franchising over a system of promotion and relegation. South Korea is known as the most enthusiastic country for esports. Gen.G is focused on the LCK as the next best bet in esports as one of the last franchises, said Gen.G CEO Chris Park.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium perks.
Join Now
Already have an account? Sign in here
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.