GameSquare is beefing up its creator management arm with a new key hire.
Today, May 14, GameSquare Holdings, Inc., announced the appointment of Justin Miclat as the chief growth officer of Click Management, a talent management firm owned by GameSquare.
In his new role, Miclat will drive growth across talent, brand partnerships, and creator monetization initiatives, with the goal of strengthening GameSquare’s integrated platform connecting creators and brands.
“GameSquare has built one of the most compelling platforms in the creator economy, combining talent, data, and brand relationships in a way that creates meaningful value for both creators and partners,” Miclat said in a press release. “I’m excited to join Click and help scale the next generation of creator-led businesses, unlocking new revenue streams and opportunities as the industry continues to evolve.”
Prior to joining Click, Miclat founded and led The Kinetic Group (TKG), a talent management firm representing some of the most influential creators in gaming and streaming, including Nicholas “Nickmercs” Kolcheff and Ali “SypherPK” Hassan. During his time at TKG, Miclat helped generate more than $50 million in incremental revenue while optimizing content strategy, brand partnerships, and audience growth, according to numbers shared by GameSquare.
Miclat’s appointment underscores GameSquare’s strategy to build a scalable and monetizable creator ecosystem. As brands increasingly shift marketing budgets toward creator-led and experiential campaigns, GameSquare is positioning itself to capture this demand through an integrated platform that spans talent management, data analytics, creative services, and experiential activations.
“Justin is one of the most respected talent managers in the creator economy, with a proven ability to identify, scale, and monetize some of the most influential digital personalities in the world,” said GameSquare chief executive officer Justin Kenna in a press release. “Adding Justin to our team reflects our ongoing strategy to transform GameSquare into a scaled, data-driven ecosystem that sits at the center of the relationship between creators, content, and global brands.”
In addition to its appointment of Miclat to Click’s C-suite today, GameSquare also announced the signing of Nolan “Steak” Crait, the second-largest Roblox creator, to Click’s roster. GameSquare’s creator platform has expanded in 2026 through a combination of acquisitions, talent signings, and proprietary data capabilities. The company provides creators with a myriad of tools spanning audience growth, content optimization, brand partnerships, and monetization.
“Adding Justin and bringing on Steak and other top-tier creators marks a major step forward in Click’s evolution, showcasing the platform we have built and the expanded capabilities as part of GameSquare’s ecosystem,” said Click co-founder Emma Barnes in the press release. “The momentum we’re seeing reinforces our confidence in driving meaningful revenue growth, while expanding our position as a leading platform for the creator economy.”