GamesBeat session spotlight: Does intuition or analytics matter more in game design?

What’s the best way to design a game? How does a creative person take consumer feedback into account? What does analytics bring to the creative process? What are its limits?

Greg Richardson, CEO, Rumble
Greg Richardson

We’ll get at the answers in a debate at our GamesBeat 2013 conference. The event is Oct. 29-Oct. 30 at the Sofitel Hotel in Redwood City, Calif. Greg Richardson, chief executive of Rumble Entertainment, is the long-haired creative genius who will defend intuition. OK, well not exactly. And Mark Robinson, chief operating officer at Games Analytics, will explain the robot’s point of view. OK, well not exactly.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.