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GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

It’s getting a lot more expensive getting your game noticed by buying users.

Christine Tao of Tapjoy
Christine Tao of Tapjoy

But in the free-to-play world, growing a large audience for your game is only half the battle. How you monetize those users and provide them with deep engagement opportunities is where the rubber meets the road and determines what apps stand out from the crowd.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.