DeltaDNA
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GamesAnalytics rebrands as DeltaDNA to improve player engagement

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile-analytics firm GamesAnalytics is rebranding itself as DeltaDNA as it focuses on using mobile metrics to better personalize marketing messages for specific gamers.

The shift is aimed at helping game companies deal with soaring costs for acquiring new users at a time when there’s a flood of apps on the market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.