Gamers are beginning to accept misleading ads | Nexters

Game development company Nexters released a new report today that suggests gamers are beginning to accept misleading ads for their games. The report also covers how often gamers are likely to encounter such ads in the first place, as well as whether it colors their experience with the game if they eventually play it.

According to the report, out of the U.S.-based players surveyed, 91% report having seen misleading ads. These are ads that portray a game to have graphics or mechanics that it does not have. 35% to 46% of gamers across all four of the regions surveyed (5212 gamers across the U.S., Europe, Brazil and Japan) said they would not make a judgement on a game based on the ad, but rather the game itself.