GameRefinery: Mobile game publishers bypass app store fees

Apparently it isn’t just Epic Games trying to find ways to get around exorbitant fees on mobile app stores. According to the mobile game analysts over at GameRefinery a trend shows mobile game studios use their own web stores to bypass fees on in-app purchases.

Games like Clash of Clans, Star Trek: Fleet Command, Game of Thrones: Conquest, and Marvel Strike Force all have web stores. These web stores allow for purchasing in-game currencies and upgradable items. Some of them even offer web store exclusive deals and discounts meant to incentivize purchases outside of the actual games.