Cirque du Soleil Entertainment Group and Gamefam are teaming up on Roblox.
Cirque du Soleil Entertainment Group and Gamefam are teaming up on Roblox.
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Gamefam will build immersive world for Cirque du Soleil inside Roblox

Cirque du Soleil Entertainment Group and Gamefam have teamed up to create an immersive world inside Roblox.

Gamefam has built a number of “metaverse” game worlds for brands, and now it is joining forces with Cirque on Roblox, a global immersive platform where many millions of people connect and communicate daily.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.