Gamefam brings Barbie and her Dreamhouse to Roblox

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in which players can build and explore their very own Dreamhouse. This new game has already received 3 million visits in its beta period, and it officially launches on Roblox on October 6.

The player controls their Barbie as she explores the lot of the Dreamhouse, slowly building it up with resources they passively accrue over time. The final Dreamhouse has four stories, a basement, and just about every amenity players can imagine. Each player’s Barbie is customizable, from hair to outfits to accessories — players can even add hearing aids. They can play minigames with NPCs such as Malibu Barbie, drive around in Barbie-themed vehicles and reenact the character’s many, many careers.