Amy Jo Kim is a famous game designer who helped fashion some wondrously creative works such as The Sims, Rock Band, and Covet Fashion. And now she is extracting what she calls “Game Thinking” from the process of making games, and she’s applying it to other kinds of product design.
In years past, a superficial version of this was called “gamification.” But it turned out to be a bust, largely because it’s hard to bolt on game-like features onto products that are already designed. Kim believes Game Thinking is really more about a process, where you use playtesting, learning, and communication with super fans to get a product right before you launch it.
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