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Game studio Sleepy Giant pivots to become mobile marketing automation firm Adaptiv.io

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Sleepy Giant started as a game operations provider, and then it started making its own titles. But now the company is pivoting to become a mobile-marketing automation company.

As such, the Newport Beach, Calif.-based company is changing its name to Adaptiv.io. It has created an event-automation engine, which enables marketing managers to define their marketing and advertising campaigns so that they can acquire more users for their games. Adaptiv.io is one of many companies that are trying to help mobile-game developers target the right customers and get them to spend more time and money.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.