PTW is rebranding as Side, a game development services firm.
PTW is rebranding as Side, a game development services firm.
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Game services firm PTW rebrands as Side

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

PTW, a 30-year-old game developer services firm, has rebranded as Side, bringing its various brands under one brand identity.

PTW started out in 1994 as Pole To Win, but it has since accummulated more than 40 studios around the world with brands including 1518 Studios, Ghostpunch Games, PTW, and Side.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.