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Game of Thrones social game sees 30% boost thanks to HBO series’ Season 5 premiere

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Game of Thrones: Ascent, the social game based on the popular novels and HBO television show, got a big boost from last night’s premiere of Game of Thrones’s fifth season.

Jon Radoff, the chief executive of social mobile game publisher Disruptor Beam, said in an interview with GamesBeat that iOS usage of his company’s game saw a 100 percent increase on iOS and a 30 percent increase overall. Those are early results, but it looks like a bigger boost than last year, when Ascent saw a 20 percent boost as a result of the debut of the fourth season. This shows how important brands can be when it comes to the success of mobile games — something we’ve seen with Glu Mobile’s Kim Kardashian: Hollywood release.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.