Game Marketing Summit panel, from left to right: Jonathan Simpson-Bint, Bart Koenigsberg, John Smedley, and Marcus "djWheat" Graham talk about livestreaming.
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Game Marketing Awards to honor game ads that get you laughing — and buying

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Once a year, the people who make the hilarious, tasteless, but always attention-grabbing ads for video games hand out awards. And this year, that will happen on April 22 as the annual Game Marketing Summit takes place in San Francisco.

Today the conference is announcing the finalists for the 10th annual Game Marketing Awards to honor the top creative work produced by and for the video game marketing community. Marketing games is a big business as it motivates consumers to drop $78 billion a year on games of all kinds, according to Digi-Capital.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.