The NPD Group buys EEDAR to make an even bigger game-market research juggernaut

Two different kinds of game market researchers are getting married. The NPD Group, which releases data on sales in the game industry on a monthly and quarterly basis, has agreed to buy video games research provider EEDAR.

The Port Washington, N.Y.-based NPD (which also provides data on many other markets) will beef up its advisory and analysis research on games with the acquisition of EEDAR, which just specializes in games. The goal is to combine the complementary assets and expertise of the two companies to give clients access to a full suite of services covering data, insights, and analytics and create a better environment for innovation to meet the rapidly changing needs of the industry.