Game industry TV ad spend craters in May

There was a huge decrease in gaming industry TV ad spend from April to May, down to an estimated $9.3 million from the previous $29.4 million. Nintendo led with 45.6% of spend, while previous chart-topper PlayStation had 26.8%. In total, nine brands aired 27 spots over 2,700 times, generating 655.9 million TV ad impressions.

Warner Bros. Games came in third.