The United Kingdom game market generated $9.3 billion in sales in 2020.
The United Kingdom game market generated $9.3 billion in sales in 2020.
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Game Finance Market shows strength of U.K. game industry

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

A total of 65 investors with £589 million, or $816 million, to invest in game startups are showing up this week at the Game Finance Market event at the London Games Festival.

That’s the most money ever represented for possible investments at the event, said festival director Michael French in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.