Game devs with 3.5B installs say they will boycott Unity ads until its price increase is reversed

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem.

Azur Games, Voodoo, Homa, Century Games, Say Games, Original Games, Ducky, Burny Games and Inspired Square signed the “collective letter” saying they would turn off Unity Ads — both Unity ads and IronSource ads — unless Unity rolls back the price increase that will impact a portion of its user base. That amounts to cutting off monetization for Unity’s game services that is a big part of the game engine maker’s revenue. They also asked others to join. Update: Additional companies include Geisha Tokyo, Tatsumaki Games, New Story, Playgendary, Supercent, Kayac, TapNation, Matchingham Games, Moonee, YSO Corp. and MondayOff.