Game developer Mark Rubin explains how companies should treat big-spending fans

Mark Rubin worked on Call of Duty games for nearly a decade. He was the executive producer for games like Call of Duty: Ghosts until early 2015. After he left, he experienced that surreal feeling of shifting from being the head of a 260-person game studio to being a fan.

Not only did he play Call of Duty games, as we wrote in part one of our interview — he also became a huge fan of Marvel Heroes 2016, spending a lot of money in the free-to-play online game. That’s how he came to the attention of David Dohrmann, the CEO of developer Gazillion. Dohrmann invited Rubin to join the company’s board of directors. Rubin is still in a state of semi-retirement from developing games, but we talked to him about the unique insights that he has both as a developer and a fan.