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Game console chips will lead the way for AMD’s semi-custom business

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Advanced Micro Devices quietly started its semi-custom chip business a year ago. And by the end of this year, it will be about 20 percent of the company’s business. AMD will do that by supplying chips to game console makers. The company is acknowledging today that it is building semi-custom chips for Sony’s PlayStation 4, and that the game console business will provide a lot of its growth over time.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.