Funko, the company behind all of those miniature character figures via its Pop brand, is making cereals (Funko’s) based on Mega Man and Cuphead.
Funko has long created figures based on video game characters. The company is now getting into the actual gaming business, with Microsoft announcing Gears Pop in June at the Electronic Entertainment Expo in Los Angeles. This new venture may seem cute, but cereal is no joke. Grand View Research expects the cereal market to be worth $54.31 billion by 2025.
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