We’ve just experienced a couple of big console launches this year with the PlayStation 4 and Xbox One. A lot goes into releasing a major system; you have to pick the right price, the perfect date, and a lineup of attractive launch titles.
Of course, Sony and Microsoft have a lot of history they can look back on for a little guidance. They and other companies, notably Sega and Nintendo, have worked on the art of the console launch for almost 30 years, and we’ve come a long way from limited-market releases that always came with at least one free game.
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