Peter Moore was the head U.S. marketer for the Sega Dreamcast 25 years ago.

From humble shoe salesman to a bird’s eye view of video game history | Peter Moore interview

Peter Moore is a legend of the game industry. He told us in a fireside chat at our GamesBeat Next 2024 event that he had humble roots as a soccer coach and a shoe salesman. He rose through the ranks at Reebok as a marketer, and then Bernie Stolar asked Moore if he wanted to market video games.

At the time in the 1990s, Moore didn’t know a thing about video games.

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