Frank Gibeau on EA’s digital ecosystems, Star Wars games, and Titanfall (interview part two)

Posted byby Dean Takahashi
July 24, 2013
Updated June 18, 2025
11 min

Electronic Arts has some gigantic properties in the video game business, including FIFA Soccer, Star Wars Battlefront (an upcoming title under license from Disney), and Respawn Entertainment’s widely acclaimed Titanfall. The man who has to make the biggest decisions about those releases is EA Labels president Frank Gibeau, who runs the division at Electronic Arts that produces most of its blockbusters.

Among Gibeau’s big titles coming this fall are Titanfall, Battlefield 4, the latest batch of EA Sports titles, and the zany shooter Plants vs. Zombies: Garden Warfare. That’s a big slate, but EA faces more competition than ever from all directions. If the publisher is going to win, Gibeau has to make the right bets.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.