Former Rovio executives found startup that will use mobile to grow entertainment brands

Some of mobile gaming’s brightest minds are setting out to make a mobile game and more with their latest startup.

Andrew Stalbow and Petri Järvilehto, a pair of former executives from Angry Birds developer Rovio, have founded Seriously. The new company is already working on its first game called Best Fiends. The free-to-play mobile puzzler has gamers using strategy and skill to advance in a colorful cartoon world. Best Fiends is due out on iOS and Android in October. While the game will debut soon, Seriously is looking at Best Fiends as more than just another game in the App Store. The studio is already looking to expand the brand into a global franchise with mass appeal.