Former HBO Sports president takes over at World Esports Association

A person with plenty of experience in a very different kind of competition is getting into the world of esports.

Ken Hershman, formerly the president at HBO Sports, is now the executive chairman and commissioner of the World Esports Association, according to ESPN. The WESA is a product of competitive gaming teams and the ESL, one of the most prominent esports organizations. This is another example of people and groups that previously worked in traditional sports getting behind the growing esports market, which research firm SuperData expects to reach $1.23 billion by 2019.