Daniel Dilallo worked on the Guitar Hero franchise.
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How VR sex captivated the man behind Call of Duty’s Roman Wars prototype

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Daniel Dilallo has worked on high-end console games such as Guitar Hero and Call of Duty. But now he has shifted into a hot new gig: making sex apps for virtual reality.

In some ways, this career transition is not a surprise, and Dilallo is not alone in making the leap. The move has opened new opportunities and a chance to make a fortune on the technological frontier, where everything is moving fast and the promise of riches awaits. VR is expected to be a $30 billion industry by 2020, according to tech advisor Digi-Capital. But Dilallo has had to leave some of his past behind, as sex doesn’t have the same stamp of legitimacy as the game industry does in many circles.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.