Forget Liam Neeson and Kate Upton — even the ‘worst’ Super Bowl game ad worked

Like every year, the NFL’s biggest game led to a number of memorable commercials. A trio of video games spent the millions of dollars required to get some airtime during the Super Bowl, and even the worst of these is benefiting from that investment.

Mobile game developer Ucool spent $2.25 million to air a 15 second ad for its Heroes Charge game during the Super Bowl — and people hated it. It was the lowest-rated commercial out of all 61 spots that aired on that Sunday night on NBC, according to a USA Today Ad Meter poll. Developers Supercell and Machine Zone got much better responses from viewers for their ads that featured Liam Neeson playing Clash of Clans and Kate Upton as a Game of War goddess, respectively. But it looks like having the worst-received Super Bowl commercial is better than not having one at all, as Heroes Charge got some positive results its ads. With mobile games generating around $25 billion in 2014, it’s not too surprising that Ucool would try to make make a push to get a bigger piece of that action.