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Forget cultural barriers — Halloween invades Asain mobile games

  • Posted byby Mike Minotti
  • Updated
  • 2 min

The worldwide market of mobile gaming is presenting some interesting challenges.

The popularity of Halloween as we know it varies among Asian countries. However, mobile developers from those territories are smart enough to use the holiday to help promote their games for Western audiences.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.