Forever 21 lets players customize virtual fashion stores in Roblox

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users.

Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand Forever 21 (owned by Authentic Brands Group) announced an exclusive partnership to build a fashion retail experience on Roblox.