5 awesome things about the Call of Duty: Black Ops III single-player campaign

I’ve played through the entire single-player campaign for Activision’s Call of Duty: Black Ops III, the latest installment a series that generates a billion in revenues a year and has exceeded $10 billion in total lifetime revenue. It is without a doubt one of the best and strangest games I’ve played this year. Chalk it up to Treyarch, the Activision-owned game studio that loves to take risks. I’ll do a full game review later, after I play Zombies and multiplayer. But here are my top impressions for the single-player campaign.

Black Ops III is the latest attempt to keep Activision — which just bought King for $5.9 billion — at the top of the heap in the video game business. And it shows that even when you’re making an expensive blockbuster, you can still take lot of risks that could either delight or disillusion a loyal fan base. In this case, the fan base is as hardcore and committed as they come, as an estimated 40 million people play Call of Duty every month.