The Fig board from left to right: Tim Schafer, Brian Fargo, Feargus Urquhart, and Justin Bailey.
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Fig levels up crowdfunding by accepting actual investments from gamers

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Game financing startup Fig, which helps game developers raise money from fans, said it can now receive investments from unaccredited investors (or ordinary fans) for game-crowdfunding campaigns.

Enabled by accounting regulation changes with securities laws, the change could open up a whole new set of opportunities for game startups and fans alike. Now fans will have a chance to own a piece of the action. The change will go into effect for a third Fig campaign, coming up shortly.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.